06-22-2006, 11:52 AM
Quote:Jakob Nielsen is a Web-design guru who has spent years advising companies about how to create attractive and easy-to-use Web sites. Lately, he has been thinking about other ways that companies reach out to customers, like blogs, RSS news feeds, newsletters and more.
Quote:You say you like traditional newsletters emailed to customers instead of news feeds. Why so? Don't they contribute just as much to information overload?
The best ones don't. With the best ones, it's like a service you are waiting for and expecting. The email newsletter comes to you; it arrives in your in box, and becomes part of the one place you go to get information. That's the great strength.
The best newsletters really drive customer relationships...
full article: http://online.wsj.com/public/article/SB1...?mod=blogs