06-22-2006, 12:40 PM
Quote:Social or community search has evolved from early attempts to aggregate search engine results into a one-stop location for searchers to view top results from Google, Yahoo!, MSN and other search sites. The initial idea failed to achieve mass adoption because each aggregator did not provide an answer to the following question: Why should I use one site to see the same top five irrelevant results for the phrase "tea bag?"
The latest attempt to make search a more relevant and ultimately more fulfilling experience for audiences is the social search model. Social or community search often combines the best aspects of aggregated search results from top search destinations and combines them with a communal twist of lime.
Searchers can now view what their neighbors or like-minded individuals think around the world...
full article: http://www.imediaconnection.com/content/10155.asp