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Quote:"I love Craig," said Forrester Research media analyst Charlene Li. Typically conservative when discussing companies she covers, Li gushes when talking about Newmark. Before refurbishing her home recently, Li sold most of its contents on Craigslist, right down to the doorknobs. "Everybody has their own Craigslist story" she said.

Few companies have fostered as much customer loyalty. That's largely due to Newmark's almost fanatical attention to customers. He started the list in 1995 as a way to inform friends about special events in San Francisco. From there, the list grew into a company, and Newmark found that he enjoyed working with the public more than overseeing day-today operations. Thus, he turned those duties over to someone else and now carries the unusual dual titles of chairman and customer service representative...