06-29-2006, 09:02 AM
Quote:Video Reviews Offer a 'Pseudo hands-on' Experience
The newly launched video reviews is designed to add a dynamic personal touch to online shopping with up-close views and balanced commentary on a wide scope of products. Since you can't have hands-on experience while you shop online, a video review will show you another consumer's experience. The video reviews launched on ShopWiki feature an individual product, a head-to-head comparison of products or a roundup of an entire category of products.
For example, a user might review a Blackberry alone, compare and contrast it with a Treo or do a product roundup comparing all of the Smartphones currently on the market. The accepted videos will appear on individual product pages and in the site's wiki buying guides.
Like buying guides, video reviews are designed to help a consumer understand a product before making a purchase something that is important in online shopping where the consumer is unable to handle the merchandise directly before buying...
full article: http://www.ecommerce-guide.com/news/article.php/3616906