TulipTools Internet Business Owners and Online Sellers Community

Quote: Developing the right vocabulary for site search is critical if a retailer wants to keep shoppers from jumping to another site...

It’s important to get search terms right because up to 40% of shoppers use search to find products, Weller says. “It’s not a nice-to-have, it’s a must-have,” she says. “Forty-seven percent of searchers who failed to find what they were looking for tried only one search. If they don’t find it on the first attempt, they’ll look somewhere else.”...