07-06-2006, 04:55 PM
Corporate marketing speak makes me
full article and the new logo: http://www.theregister.co.uk/2006/07/06/...d_rebrand/
Quote:MasterCard chief marketing officer Lawrence Flanagan told some poor bloke writing the press release: "The launch of the new corporate brand identity follows an extensive analysis of the MasterCard brand and the value proposition it represents to constituents. As we took a close look at the company's unique competitive strengths, we recognised that MasterCard Worldwide is a leader in advancing relationships, insight and commerce around the world. We developed a new corporate brand to reflect the company's strengths in these areas, as well as MasterCard's leading role in defining the industry playing field."...
full article and the new logo: http://www.theregister.co.uk/2006/07/06/...d_rebrand/