TulipTools Internet Business Owners and Online Sellers Community

Quote:4) Online Stores: Content! Unique Content!
"Make sure you have sufficient content to compete with the people that show up in the search engine results," Clay says. This means posting lots of articles and other helpful information — links, "how-to" pieces, and detailed, unique content that's available nowhere else.

Also important: are you adding content regularly? "You have to expand your content," he says. "Content is probably one of the largest deficiencies of Web sites."

And remember, Flash isn't seen as content by engines; neither are images, although the ALT text that accompanies images is read by spiders.

A problem for many stores is that they sell using a database of non-unique content. If you sell CDs, for example, you're probably selling with the same titles and artist descriptions that everyone else is using."The search engine looks at your site, and you're using these 150 words, and they look around, and there's 400 sites using the same 150 words, and then there's the manufacturer, who's clearly the expert, using the same 150 words." In this case only manufacturer benefits. "So you need to have unique content — even for manufacturer parts,"...