07-14-2006, 10:36 AM
Quote: When it comes winning over shoppers to multiple channels, it may be more difficult for online retailers to attract store shoppers than it is for stores to attract online shoppers...
The study, Transforming the Multi-channel Shopper, found that, among shoppers who primarily shop online, 84% were very or extremely satisfied with their Internet shopping experience, but only 67% were satisfied with their store shopping experience. The study is based on a survey of about 2,500 consumers in April 2006, including about 2,000 online shoppers who had made an online purchase within the prior six months and 500 offline shoppers who had purchased only offline during the same period...
full article: http://www.internetretailer.com/dailyNews.asp?id=19215