07-15-2006, 12:08 PM
Quote:With the advent and growth of social tagging and social search, search marketers should evaluate these for opportunities to effectively market their products and services.
Pros
There are a number of benefits that can be gained from social tagging and from performing searches for content on social search engines:
* It's useful for storing your bookmarks and sharing them with others
* It's easier to search through your tags for relevant sites than through a browser's bookmarks
* It's theoretically better at identifying relevant sites as a result of a large community of topic-knowledgeable users tagging them
* It's theoretically more accurate at ranking sites for visibility by relevance, as sites with high value to end users will be tagged more often
* It's often able to restrict searches to a user's own tagged content, as many social search engines offer a personalized search componen
full article: http://www.imediaconnection.com/content/10331.asp