07-18-2006, 09:24 AM
New SEO study says link quality and off-page optimization factors are the most important to search engines. The study found that inbound link quality is 42x more important than inbound link quantity, while inbound link relevance is 11.6x more important than inbound link quantity.
press release: http://www.fortuneinteractive.com/laptop-study-pr.php
full study: http://www.fortuneinteractive.com/laptop.php
Quote:* Off-page optimization factors out-weighed any on-page optimization factors.
* In-bound link quality was the most important factor across all three engines. However, each engine's optimal range for link quality was different.
* In determining in-bound link quality, the reputation of the originating web page was more important than the page's relevance to the keyword "laptop."
* In-bound link quantity was the least important factor among off-page factors.
* The most important on-page factor for Google was title-tag keyword density.
* Web pages that successfully ranked across the engines all had strong values in at least the two most important influential factors for each search engine respectively.
press release: http://www.fortuneinteractive.com/laptop-study-pr.php
full study: http://www.fortuneinteractive.com/laptop.php