07-19-2006, 11:03 AM
Quote:The Marketing Experiments Journal looks at how emails that mention time-limited price discounts drive sales.
We all know that time-limited price discounts and "limited supply" messages communicate a sense of direct urgency and increase sales.
But you can also create a significant jump in sales with implied urgency...
full article: http://www.imediaconnection.com/content/10434.asp