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TulipTools Internet Business Owners and Online Sellers Community > Advertising, Affiliates, and Marketing > Advertising, Affiliates, and Marketing Discussion > Advertising and Marketing Your Product, Service, or Web Site > Email Campaigns and Newsletters > Email marketing campaigns: how to measure response rates and effectiveness
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mandy

07-21-2006, 11:00 AM
Article explains how to measure key email marketing metrics: Delivery, Opens, Clickthroughs, Funnel navigation, Conversions, Unsubscribes, and Spam complaints

Quote:You can gauge your campaign’s success by looking at these seven key email marketing metrics:

    * Delivery
    * Opens
    * Clickthroughs
    * Funnel navigation
    * Conversions
    * Unsubscribes
    * Spam complaints

By tracking these metrics over time for your email campaigns, you’ll establish success benchmarks for your email list that will not only show you how effective your campaigns have been, but will suggest changes to optimize future email campaigns...

full article: http://www.imediaconnection.com/content/10445.asp
TulipTools Internet Business Owners and Online Sellers Community > Advertising, Affiliates, and Marketing > Advertising, Affiliates, and Marketing Discussion > Advertising and Marketing Your Product, Service, or Web Site > Email Campaigns and Newsletters > Email marketing campaigns: how to measure response rates and effectiveness