07-26-2006, 09:07 AM
Quote:Rather than throwing email out in favor of RSS, you can integrate the strategies and/or back-end technologies driving RSS and email to cover your market more effectively.
The ideal you should pursue is full integration of both strategy and tools across RSS and email. But if integrating your tools is not yet possible, you can still integrate your strategy by using the demographic and behavioral data you have at your disposal from email and RSS content syndication. .
Integrating RSS and your email strategy
Every piece of information you have about your customer should be integrated into your customer life-cycle messaging strategy. The preferences of customers that have signed up to receive RSS content feeds allow you to further build on your messaging strategy...
full article: http://www.imediaconnection.com/content/10412.asp