08-10-2006, 02:17 PM
Quote:How many raving press stories have you seen on corporate blogging recently? We decided to take a look under the hood of one ecommerce site's blogs that have gotten enormous press attention. Are they really as successful as everyone makes out? The answer is ... a mixed maybe:...
seven rules of thumb:
#1. Look like a blog -- not a company site...
#2. Don't totally hide ownership...
#3. Hotlinks are your friends...
#4. Tag every posting with search-friendly terms...
#5. Don't promote the blogs on the main site...
#6. Do let other bloggers know you're out there...
#7. Let the press know you're out there...
full article: http://www.marketingsherpa.com/article.php?ident=29667#