08-12-2006, 10:45 AM
Quote:Tip: Don't let your ads be the orange tuxedo or the giant inflated gorilla. Their design should be determined with respect to their surroundings (your site) and their viewers -- your site's users.
Blending your ads in with the color scheme of your site decreases ad blindness and in most cases can increase revenue. However, you should always keep in mind how your users will respond, and test what colors your users will respond to. (Sometimes it's okay to stand out a little.)
Take Neopets, for example -- a website for kids to adopt, nurture, and play games with their virtual pets. Chris Davis, the VP of sales for Neopets, used channels and A/B testing to discover that bolder colors which made his ads stand out worked better than blended colors. After making changes to his ads, Chris was able to double both his clickthrough rate and his revenue...
full article: http://adsense.blogspot.com/2006/08/colo...llars.html