08-14-2006, 10:07 AM
Quote:There has been a lot of talk lately about the performance of Google AdSense as a viable source of revenue for bloggers and publishers alike...
We are in an interesting position at ProductWiki as we generate our revenue from two different sources of pay-per-click (PPC) advertising: Google AdSense and Shopping.com Merchant Listings...
Taking a look at the most significant of these figures (eCPM), Shopping.com outperforms AdSense by a factor of 4.6!...
Why do Shopping.com Ads do so much better?
1. Relevancy, relevancy, relevancy...
2. Style...
3. The ignore factor...
full article: http://blog.productwiki.com/2006/08/dont...sense.html