08-16-2006, 11:04 AM
Quote:***Test: Making Buyers More Efficient - A Redesign of Search Results***
August 15, 2006 | 01:37PM PST/PT
Nico Posner
Hi everyone, I'm Nico Posner with eBay's Finding team. As you've seen and heard from us over the past few months, we're working on a number of projects that drive new buyers to the site, and that ensure that - when they get here - they have the best shopping experience possible. An important project we'll be launching as a test later this month is a new search results page. The new design shows more information for each listing than our current pages. We've also improved the look-and-feel to help buyers be more efficient as they make decisions about which listings they want to click into.
About The New Search Results Design
In our new search results pages, the space allotted to each listing will be bigger, and we'll be doing more to call out key information. For example, price information will be shown in a larger size and a new color, making it easier to scan through listings. We're also including an "Add to Watch list" link on each item, so buyers can add interesting listings to their Watch lists right away.
Most listing rows will also have a link called "See quick details." When a buyer clicks this link, or hovers over it with their mouse, they'll see a new section pop up that contains key information such as the shipping & handling charges and accepted payment methods.
And just as they can today, buyers will be able to customize what information they see on these pages according to what is most important to them.
Our Test Plan
Later this month, a small percentage of buyers (selected at random) will start seeing the new search results pages. An even smaller number of buyers will also see the new design on eBay Motors.
We will keep you informed about plans to launch this new design to the whole site after we complete our testing period.
If you'd like to see what the new design looks like, please see our information page. To provide feedback, questions or issues regarding the new search results page, please post your comments to our thread on the Search discussion board. You can access this directly by clicking here. I also hope you can join me for an online workshop on August 24th from Noon to 1pm PT to review the new designs.
Thank you in advance for your help and support during this test!
Sincerely,
Nico Posner
Senior Product Manager, Finding
more info: http://pages.ebay.com/buyandsell/find-it...me=CMDV:AB