08-21-2006, 02:32 PM
Quote:No matter what you're selling online, your customers need to feel confident about your products. But if you're selling high-end items, like antiques or jewelry, there are other things to consider when creating and designing a successful e-commerce Web site.
You need to develop a personal relationship with your customer, convey your expertise in the area, make it easy for customers to find what they're looking for and make them feel secure with the transaction.
After all, if you want a customer to fork over $500 for a bottle of wine, for instance, it's important that they know what they're paying for and are certain that the people selling it know what they're doing.
Make New Friends, Keep The Old
K & L Wine Merchants sells wines from around the world, from $12 bottles of Sauvignon Blanc to $900 bottles of Port. The site is packed with information for customers, including top ten lists, newsletters, a wine club, a wine blog, and e-mail alerts, all designed to let the staff share its extensive knowledge and experience in the wine field...
full article: http://www.ecommerce-guide.com/news/tren...hp/3627396