08-27-2006, 01:52 PM
Quote:Specific Tips on Creating a Podcast That Works as a Marketing Tool
Many of the most successful podcasts resemble a cross between a regularly published email newsletter with several interesting articles, a personal blog with a strong individual tone and a radio talk show with must-meet guest stars. So the best qualities are:
o Strong voice - not just the sound but the style
o Steadiness of publication - not a one-off, but a continuing series
o Variety - different guests-stars, different "articles
The article suggests avoiding the 3 most common mistakes:
Quote:Mistake #1. Shovelware...
Mistake #2. Sales pitch...
Mistake #3. Testing just one to start
Full article (free until 9/1): http://marketingsherpa.com/sample.cfm?ident=29679