TulipTools Internet Business Owners and Online Sellers Community

Quote:Dividing your email list based on what your subscribers have in common -- including interest categories, purchasing behavior, demographics, etc. -- is critical in targeting your audience with relevant email campaigns. Targeting increases the likelihood of a response to your message or offer. Whether you're a small business or enterprise-level corporation, list segmentation and targeting efforts pay off in higher open and clickthrough rates, enhanced customer loyalty and increased sales.

Letting your customers tell you what they want and delivering on their requests is key to successful email campaigns. First you must divide and conquer your in-house list by segmenting your customers into targeted groups-- ensuring readers receive information that is relevant to their needs and interests.

Relevant communication is especially important for small businesses that need to stay competitive in a global marketplace dominated by big-box stores, internet shopping sites, and blanket advertising campaigns...