09-10-2006, 09:13 AM
Quote: Despite all the time and resources that retailers are pouring into their paid and natural search programs and the efforts theyre making in understanding new alternatives such as social networking, e-mail marketing continues to thrive.
E-mail remains a fundamental and highly productive marketing tool for almost all web retailers. In fact, 73% of chain retailers, catalogers, virtual merchants and consumer brand manufacturers taking part in Internet Retailers latest monthly surveythis one on e-mail marketingspend 5% of their marketing budget or less on e-mail marketing, yet just over half of respondents, 50.6%, report that 6% or more of their sales come from e-mail marketing, with 25% saying the proportion is over 11%...
Web merchants use e-mail to communicate frequent information updates and product promotions to their best customers63.8% of retailers conduct up to three e-mail campaigns each month and another 25.2% conduct between four and eight campaigns. 62.8% also indicate that theyve increased the frequency of e-mail campaigns in the past year...
full article: http://www.internetretailer.com/article.asp?id=19741