09-13-2006, 09:48 AM
Quote: Phishing and other forms of online fraud continue to be a growing problem, impacting online businesses and creating distrust among customers. According to a recent survey by Forrester Research, 84% of respondentsrepresenting more than 119 million adultsbelieve businesses are not doing enough to protect them and 24% did not make purchases online at all due to security concerns. Security vendors and online retailers have been working tirelessly to bring trust to the Internet, and, as a direct response to the rise in Internet fraud as well as an effort to regain consumer trust and confidence, a new form of SSL certificate, referred to as a high-assurance SSL certificate, is due for release later this year.
The new certificates will demonstrate that a given sites identity has been authenticated according to a specific process that the high-assurance standards committee has determined to be reliable based on the measured results of this process, so that consumers can be confident that the site they are connecting to is authentic and safe for shopping. Leading browsers will display these certificates differently than they do traditional SSL certificates, giving the online shopper increased information about the security decisions of the sites they connect to...
full article: http://www.internetretailer.com/article.asp?id=19752