09-19-2006, 09:41 AM
Quote: First the, apparently, good news that unique visitor numbers had grown on eBay by 20% year on year to August 06. A visitor could be either a buyer or seller but, at first glance, you would think this growth should be good news for the auction site.
However, to muddy the waters, the actual number of eBay pages viewed fell by 10% over the same period. So we apparently have more people looking at less pages and this is confirmed later when we see in August 05 the average different page views per visit to eBay was 36 but this had fallen to 30 a year later. Further confirmation that people are doing less when they visit eBay comes in the average time they spend on eBay each day. The average eBay visit in August 05 was 22 minutes. A year later it was just 17 minutes...
My major concern is that the fall in visitor page views and time spent on eBay is more likely to represent a reduction in buyer activity. This concern is perhaps supported by eBays justification for the recent stores fee increases and reduction in search visibility...
full article: http://www.associatedcontent.com/article...views.html