09-26-2005, 05:05 PM
Quote:Idea by young entrepreneur draws worldwide attention -- both positive and negative
The idea was simple: Pay panhandlers a few dollars to let him attach a glossy, green PokerFaceBook.com ad to their own signs, and drivers scanning the beggars' rumpled, hand-lettered pleas would inevitably notice his.
Thus was born "Bumvertising," a name Rogovy has trademarked
http://seattlepi.nwsource.com/local/2404...ing13.html