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Quote:With all the noise the Web 2.0 revolutionaries are making, it’s easy to ignore another – this time velvet – revolution. "E-commerce 2.0" is coming into maturity and getting ready to relieve its now ten-plus year old predecessor. It’s about time.

What makes an "E-Commerce 2.0" site?...

Let’s look at the E-Commerce 2.0 drivers, the trends that define the transition and the architectures and technologies that enable it.

What drives the change? For starters, maturity and perspective. E-commerce has been around for over a decade now. Online retail spending will near $100B in 2006 with close to 20% Y/Y growth. The Internet influences an increasing portion of total retail sales. Jupiter Research predicts the number to go from 27% in 2005 to over 50% in 2010. E-commerce has become strategic. Businesses need to find differentiation because, as Esther Dyson puts it, “You can no longer tell people about your brand; you have to let them experience it.” Well, there is something wrong when the real-world Old Navy and Banana Republic stores, both owned by Gap, look nothing like each other yet have identical online experiences...