09-27-2006, 09:33 AM
Quote:A strong text message will help you cover the gaps, will meet a broader range of reader preferences, and can improve campaign effectiveness for those recipients who receive it as text anyway.
Text appeals to a significant subset of e-mail readers due to its simplicity. It doesn't raise the same red security flags as HTML, even if it also doesn't yield the same bounty of data from each mailing. It also renders properly across more platforms: Mac, PC, cell phone, PDA, mail station.
You can't expect good results if you just slap a text e-mail together and ship it out. Text takes careful design and planning, too. Think lean, clean, and obvious...
full article: http://clickz.com/showPage.html?page=3623526