09-28-2006, 11:45 AM
Quote:Eleven Guidelines to Successful URLs
1. Describe Your Content
An obvious URL is a great URL. If a user can look at the Address bar (or a pasted link) and make an accurate guess about the content of the page before ever reaching it, you've done your job. These URLs get pasted, shared, emailed, written down, and yes, even recognized by the engines.
2. Keep it Short
Remember always; brevity is a virtue. The shorter the URL, the easier to copy & paste, read over the phone, write on a business card, or use in a hundred other unorthodox fashions, all of which spell better usability & increased branding.
3. Static is the Way & the Light
Not to bring religion into this, but I can tell you with certainty that some of the engines absolutely DO treat static URLs differently than dynamic ones. And no human likes a URL where the big players are "?," "&," and "=."
full article: http://www.seomoz.org/blogdetail.php?ID=1422