09-30-2006, 10:00 AM
Quote:Mercado Software, an e-commerce search and merchandising company, has long helped heavy hitters such as Guess and MSN optimize their online retail sites, but you don't have to be a huge enterprise to get in on the action. Through its partnership with Web analytics firms such as FireClick, Mercado is introducing a new service, called metrics-driven merchandising, that even small Web shop owners can use to increase sales.
"What our customers are realizing is that Web analytics can be put to better use if integrated with their site," said Corey J. Leibow, president and CEO of Mercado. "If they see a product that isn't selling, they can take action immediately, promote it, offer free shipping, or if there's an excess, they'll know when to put it on sale. With metrics-driven merchandising, you're able to increase your conversion rates in real-time."...
full article: http://www.ecommerce-guide.com/solutions...hp/3634876