10-01-2006, 01:10 PM
Quote:One of the built-in advantages to the Text Ad format is that advertisers and publishers are already familiar with its simple format and the uncomplicated setup process. While there can be advantages to graphical and rich-media formats depending on the campaign, text-based advertising will always be a dominant player in the online advertising space because it converts...
Content-related text-based advertising provides a win-win-win for advertisers, publishers and consumers. Advertisers are able to tap into contextual and behavioral targeting for their campaigns across a wide network of sites using a familiar and easy-to-manage Text Ad format. Publishers can display more targeted advertising on their websites and leverage behavioral targeting to expand their available inventory, which increases their revenue potential. Consumers benefit by viewing non-obtrusive Text Ads that are relevant to the content of the page they are viewing, or to their browsing behavior...
full article: http://imediaconnection.com/content/11394.asp