10-01-2006, 01:21 PM
Quote:Many people use Google Analytics to improve their online marketing campaigns and keyword buying, but Google Analytics also offers powerful ways to identify visitor navigation trends on your site. Without the right data, optimizing a website is no easy feat. For beginners to the web analytics world, though, all the data provided around content optimization can be a bit daunting -- so here are four steps to help you optimize your site using the data available in Google Analytics:
1. Create a funnel path and goal that mimics the expected navigation...
2. Give it a few days...
3. Pull up a few key reports and re-evaluate your funnels...
4. Optimize that site!...
full article: http://analytics.blogspot.com/2006/08/ti...ation.html
