10-02-2006, 10:13 AM
10 online marketing mistakes to avoid:
full article: http://imediaconnection.com/content/11435.asp
Quote: #1: Failure to test
#2: Forgetting bandwidth
#3: Overtargeting
#4: Failing to cap frequency
#5: Affiliate carte blanch
#6: Managing paid search by hand
#7: Ignoring mindset
#8: Not customizing sponsorships
#9: Forcing subscriptions
#10: Acquisition vs. retention
Conclusion: You live, you learn
full article: http://imediaconnection.com/content/11435.asp