10-06-2006, 11:50 AM
Quote:Competition online is fierce and getting fiercer all the time. Yet the number of people who actually buy from the Web sites they visit (what's known as the conversion rate) is low, only around 3.5 percent according to Mighty Interactive, an Internet consulting company that's been advising e-commerce businesses since 1994. Fortunately, there are many tips and tricks design and usability tweaks you can employ to make your Web site stickier and improve sales without busting your budget...
Have an easy-to-find URL...
Make your site pleasing to the eye with great photos...
Make navigation quick and easy, all the way through checkout...
Use a good search engine, but only use an address book and/or a wish list if they make sense...
Update your home page regularly...
Test things out before you make a major (or even minor) change...
full article: http://www.ecommerce-guide.com/solutions...hp/3635941