10-09-2006, 11:26 AM
Quote:Owner beware: online shoppers care more about easy site navigation than they do about bells and whistles.
A just-released survey shows that shoppers are becoming less tolerant of hard-to-navigate Web sites, and are likely to abandon purchase attempts at the slightest frustration.
Experts agree with the surveyÂs findings and say the issue is becoming a growing problem for online businesses.
Eighty-eight percent of respondents said they had experienced problems when making online purchases and banking transactions and 40 percent of those said the problems were enough to make them drop the transaction or move on to a competitorÂs Web site...
full article: http://www.thepbj.com/story.cfm?ID=9876