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TulipTools Internet Business Owners and Online Sellers Community > Advertising, Affiliates, and Marketing > Advertising, Affiliates, and Marketing Discussion > Web Site Revenues: Advertising, Affiliate Programs, and Marketing for Site Owners > Affiliate Programs for Publishers > Commission Junction > Rumors that ValueClick may sell Commission Junction
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mandy

10-11-2006, 09:42 AM
Quote:Speculations on ValueClick, Why It Might Sell CJ, and Who Might Buy CJ...

CJ has a number of business risks, but to me, two stand out and might keep Jim Zarley - CEO of ValueClick - and Tom Vadnais - President General Manager Commission Junction and Mediaplex - up at night.

First, eBay has outgrown its partnership with CJ, and it is clearly time for eBay to become less dependant on CJ. eBay’s recent move to set up their own affiliate infrastructure unmistakably indicates eBay’s longer term plans to wean itself over time from CJ’s steep fees.

Second, industry watchers have privately wondered if the ValueClick leadership understands affiliate marketing...

full article: http://affiliatetip.com/news/article00856.php
TulipTools Internet Business Owners and Online Sellers Community > Advertising, Affiliates, and Marketing > Advertising, Affiliates, and Marketing Discussion > Web Site Revenues: Advertising, Affiliate Programs, and Marketing for Site Owners > Affiliate Programs for Publishers > Commission Junction > Rumors that ValueClick may sell Commission Junction