10-12-2006, 09:07 AM
Quote:With the holiday rush fast approaching, it's time to assess advertising/marketing and sales management, and today three players in the e-commerce market are announcing new services to help you optimize your site and boost sales.
ShopLocal and DoubleClick this week joined forces to offer SmartMedia, a new product that turns print advertisements into automatically updated online circulars, reaching consumers on a local level. And, since lots of shoppers research merchandise on the Web before heading out to brick-and-mortar stores, you can push traffic that's not buying at your Web site to your retail store...
Stay on Track: Evaluate Campaigns with Hosted Solution
In other marketing news, version 2.0 of Resultrak, a marketing-results tracking portal, is available today and includes an integrated Google AdWords module so users can update bids, keywords and ads directly from Resultrak.
Resultrak is an online reporting tool that allows marketing professionals and business executives to track the results of marketing programs based on Web site activity including page views, referring sites, visitor paths, pay-per-click tracking, customer-relation management (CRM) and conversion tracking...
full article: http://www.ecommerce-guide.com/news/news...hp/3637276