10-12-2006, 10:31 AM
Quote: You can increase your sales and cut down on those troublesome abandoned shopping carts with just a little chat. Especially if the merchandise youre selling is large, expensive, or complicatedor all three.
Just ask Amy Dean, Internet manager for Jackie Cooper Imports, a Tulsa, Okla., dealership that carries luxury autos: Mercedes-Benz, Volvo, Infiniti and Porsche. She handles all Internet sales and sells a vehicle to four out of five customers that she engages in live text chata conversion rate thats the envy of her colleagues who have desks in the showroom...
Al Hurlebaus, senior director of electronic commerce for CompUSA, Dallas, has seen conversions increase eight- to tenfold among customers who seek out chat representatives rather than trying to figure everything out on their own. And customers apparently are happy to see that chat button on the companys product pages: According to surveys, they say the ability to contact customer service reps through chat is the fourth best thing about CompUSAs web site, after product selection, service and convenience...
full article: http://www.internetretailer.com/article.asp?id=20030