10-12-2006, 10:59 AM
Quote:Yahoo is considered one of the big three along with Google and MSN and by concentrating a little more time and effort on Yahoo optimization it is quite possible to gain a good amount of traffic. With ultra competitive keywords it may actually provide an easier way to generate search traffic than gearing all your efforts solely towards Google.
The Most Important Yahoo Optimization Factor
The first, and most pertinent point is that Yahoo judges content to be the most important factor in their algorithms. They do still consider inbound links and other factors but they are attuned to the way of the content site and they love sites that provide keyword-optimized content in large mass. While that may make it sound easier than concentrating on generating a huge base of inbound links as you would for Google, Yahoo optimization presents its own challenges and its own unique quirks that you should consider...
full article: http://www.webpronews.com/expertarticles...iques.html