10-13-2006, 10:30 AM
Quote:Connie Hallquist's search for a well-designed, stylish, one-of-a-kind gift for her 87-year-old grandmother led her to start her first retail venture Gold Violin, an online and catalog shop that specializes in products for older people...
Gold Violin customers do tend to prefer to place their orders on the phone, or talk to someone about their order, so Hallquist made sure that the 800-number is featured on every page of the site.
In another nod to its senior customers, the site features a simple navigation and uses high contrast, easy-to-read fonts. It never uses blinking images and limits pop-up screens. Shoppers can search for gifts by perusing several categories, including price ranges, "for him," "for her" and "thinking of you," or, simply check out the "sale" or "what's new" areas by clicking on a tab on the home page...
full article: http://www.ecommerce-guide.com/solutions...hp/3637506