10-15-2006, 04:57 PM
Quote:"There has been quite a bit of debate about the future growth of podcasting,"...
Technological developments look set to drive podcasting. Mobile casting, where podcasts are driven direct to the latest generation of mobile phones, is becoming available. Then podcasts won't be limited to only people who own an iPod or other MP3 player because video podcasting will become possible...
"In the broader consumer market, the industry needs to work on improving discoverability of audio content," Ambrose says. "Today, only meta-data is searchable, so the ability to find relevant content is constrained by the availability and quality of the meta-data...
"The beauty of podcasting is that it doesn't matter whether you have 50, 5,000 or five million listeners," explains Bellinger. "If the content suits the audience, and the podcast allows them to participate, then it becomes a valuable way of breaking down barriers, sharing knowledge and engaging with specialist communities."
full article: http://ecommercetimes.com/story/lIvrNLK8...ting.xhtml