10-26-2006, 09:32 PM
Quote:***A Message from Gary Briggs Community Counts!***
Hi everyone...I'm eBays Senior VP and Chief Marketing Officer. As you may have read in my post last month, eBay is supporting your holiday sales with a variety of marketing campaigns and other ways to generate buyer demand. I'd like to tell you about a new promotion that will celebrate eBay's incredible Community. Plus, I'm going to talk a bit about new eBay.com TV ads that are starting to air.
Community Counts -- Stand up and be counted!
If you listened in to the Town Hall meeting earlier today, you heard Bill Cobb talk about a new promotion starting November 1 called "Community Counts." Community Counts will put the spotlight on what makes eBay so special our Community. We'll be inviting you and others in your local community to stand up and be counted in the first-ever local "census" of eBay members and their activity on eBay.com. We'll track activity on the site and sort it by ZIP code so every community in America will have the equal opportunity to join in with their neighbors and compete in "Community Counts."
Curious which community in America is the most sports-oriented? Interested in who the most generous communities in America are, based on activity through eBay Giving Works? We'll be offering these kinds of insights into the eBay activity happening at the local level for the first time.
But here's where it gets good just by being active on eBay, you and other members in your neighborhood gain the chance to benefit your local community!
Here's how it works: For three weeks, starting on November 1, we'll be giving points to various types of eBay activities, including listing-related transaction activity (on eBay.com, eBay Express and eBay Motors), contributions to the Community Forums, and charitable buying and selling activity through eBay Giving Works. We'll be tabulating the points earned for each activity to the ZIP code to which the member is registered. There's no registration required, so just by being active on the site, you'll be helping your communitys chances of winning.
After the promotion ends on November 21, the local community with the most points will be named the #1 eBay Community in America for 2006. They will also receive a $10,000 donation from eBay, Inc. to the approved charity of their choice PLUS eBay will host a big party in their town to celebrate.
If you live in a small town and are wondering about your chance of competing with big cities, don't worry. We felt it was important to tabulate points in such a way that we adjust for population. We'll base our calculations on population per ZIP code, as reported by the U.S. Census Bureau. This preserves the "level playing field" so that people all over the country have a fair shot at winning.
On November 1, we'll be sharing many more details about Community Counts on our website at www.ebay.com/communitycounts (we will update this announcement when this page is available). So spread the word and stay tuned!
Six new TV ads
Last weekend, we launched a fun campaign designed to drive top-of-mind awareness for eBay. A whopping 15 million people saw the debut of the new eBay TV campaign last Saturday during World Series Game 1. Throughout the end of the year, six new TV ads will build upon the core message that "whatever IT is, you can get IT on eBay" by showcasing people's unique connections with their "ITs" in unexpected ways.
These first ads are just the start of an integrated holiday marketing campaign that will roll out in the upcoming weeks. By the end of the year, we'll have reached 85% of our target audience an average of 13 times each.
I'll be talking more about our holiday marketing plans next time, so stay tuned.
stoopid maroons.......
. Kim
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