Quote:Lickson noted that advertisers remain focused on their brands rather than the generics that define their business. ÂStarbucks.com is not Coffee.com because their brand allows them to charge $5 for a cup of coffee!, Lickson said, adding that he did think that Coffee.com would make a truly great media property that could provide news and information about the popular beverage and profit from advertising on such a site. In fact, Lickson said there is a huge potential upside for generic domain owners who think of their names as media properties and develop them for that purpose.
Bentley also likes that approach and advises you to look into your portfolio for a niche domain that defines a category that you can Âown through development. Margiloff agreed, saying Âyou need to think about other ways to make money on your domain rather than just relying on Google and Yahoo for PPC earnings. If either of them change their algorithms, they can severely hurt your revenue.Â
If you hope to make a killing by selling to a major advertiser, Podell said that is probably a pipe dream. He noted that advertising campaigns have a set budget and if a domain name is to be part of the campaign it has to fit within the budget. He said advertisers will think of a name that would help them but it if costs $1 million they say Âforget it! He added that the sweet spot for ad campaigns is names in the $5,000-$10,000 range...