10-27-2006, 10:13 AM
Quote:SUMMARY
Are you spending too much of your search budget just to find yourself No. 4 or 5 all the time? Why not go for No. 1 part of the time? JetBlue was in the middle of the heap but switched tactics. Discover their results in MarketingSherpa's exclusive interview, plus: -> How best search ad copy varies by marketplace -> Why JetBlue avoids MSN PPC (for now) -> Privacy policy rewrites & search
Quote:Tactic #1. Better Analytics...
Tactic #2. Ad Position & Time of Day Bidding...
Tactic #3. Multichannel Bidding...
Tactic #4. Geotargeting...
Tactic #5. Search Marketing Beyond Google...
Tactic #6. Even Better Landing Pages...
full article: http://www.marketingsherpa.com/sample.cfm?ident=29748