11-02-2006, 10:56 AM
Quote:... three tips for online sellers that should let them take advantage of the free-spending trend.
First, he says it's crucial that online sellers attract buyers with promotions. "The Web is much more competitive these days," he said. "So give them a hook, a reason to make that unplanned purchase." Indeed, in the Harris poll, shoppers who had bought something spontaneously online indicated the top factors in making that purchase were sale items (66 percent) and special promotions (59 percent).
Glassman's second tip: "Do tie-ins, like Amazon and others do," he advises. "Point out to visitors, 'You bought this, so you might like that.'" A successful tie-in will increase the total a given shopper spends in a visit, of course, and also gives your site the feel of a larger merchant.
Finally, though it seems obvious, it's worth repeating that sellers need to institute a secure, easy-to-use, seamless payment system. In addition to the traditional credit-card payment methods, that includes an online payment service such as BidPay or PayPal. In the Harris poll 53 percent of online shoppers said they had used an online payment service to complete a transaction...
full article: http://www.ecommerce-guide.com/resources...hp/3641071