11-02-2006, 11:25 AM
Quote: As every e-retailer knows, selecting the right keywords is the foundation for a successful search engine marketing strategy, whether paid search or natural. However, even the most carefully chosen words are of little value if theyre buried deep within an e-retailers sitewhere the spiders cannot capture them. This is why more online merchants are investing extra time in SEM efforts to cook up plenty of spider food and serve it just right.
While spiders horrify many people, on the Internet they replace dogs as an e-retailers best friend. Online spiders are applications used by search engines to crawl the web and send the engines web pages relevant to a search. But spiders, sometimes called webcrawlers, are very hungry and work very fast. So if they do not quickly identify highly relevant keywords on a web site, they move on to other sites.
To ensure the myriad spiders at work on the Internetevery search engine uses a varietyfind keywords highly relevant to its products, online jeweler Ice.com last year launched three blogs that contain numerous links to its e-commerce site. When more web users link to a site it gains a higher profile among search engines. Also on each blog the e-retailer carefully inserts plenty of keyword references in blog entries as well as in the navigation bar...
full article: http://www.internetretailer.com/article.asp?id=20375