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Quote: In a major shift in strategy, e-commerce giant Amazon.com is using its A9 search subsidiary to power a new pay-per-click advertising network that will display targeted text ads alongside product pages.

The Seattle-based online superstore on Thursday took the wraps off Clickriver Ads, a beta program that mimics traditional auction-based pay-per-click advertising programs.

A company spokesman declined to comment on specifics of the beta. "[We are] beta testing an advertising program that allows businesses to buy sponsored links that appear on Amazon.com, next to search results and on product detail pages," the spokesman said...

Quote:Engage shoppers and searchers on Amazon.com

For businesses who want to advertise on the marketplace with tens of millions of
active customer accounts.

Place pay-per-click sponsored links

Clickriver Ads are pay-per-click, which means you are only charged when someone clicks on your ad. Setup is simple.

We are accepting applications to the Clickriver beta

We welcome applications from advertisers for services and products that are complementary to the selection on Amazon.com.

Quote:We are] beta testing an advertising program that allows businesses to buy sponsored links that appear on Amazon.com, next to search results and on product detail pages

Quote: Amazon.com Inc.’s Clickriver Ads, its new program for running pay-per-click contextual ads on its e-commerce site, will be offered to other site publishers “in the coming months,” Amazon says...

Although a spokesman says Amazon will not comment on when it will make the Clickriver application available to other web site publishers, Amazon indicates on Clickriver.com that it will extend the program to other publishers soon in an effort to reach more of a critical mass of consumers. “Clickriver will be expanding its network to other high-quality publishers in the coming months — to increase the reach of our advertisers and to help them get their business in front of even more quality customers,” Amazon says on Clickriver.com