11-08-2006, 01:36 PM
Quote:Putting a value on a generic domain is a bit of a dark art. For every cash cow, theres a mangy old nag, but even these can take traffic away from businesses because of the way some people use the internet by entering a generic term into the address bar.
So, when it comes to registering domains, firms no longer just have to consider what suffix to use, but also what other terms might relate to their business. These could run into the thousands.
It wont be long until firms turn to specialists to make sure that they are registering all they can, where they can. This may be an unwelcome complication, but if you want to be the master of your own domains, its a necessary one...
full article: http://www.activehome.co.uk/itweek/comme...lk-sex-com