11-10-2006, 12:06 PM
Quote:5) Send me ugly transactional emails
It has been proven that recency is a good indicator of future purchase intent. After all, I'm more likely to buy from you again if I have a good initial purchase experience. In addition, you might have products or services to offer me in relation to something I've just bought from you. And did you know that, in the world of email, the highest open rates belong to transactional emails?
So why do companies send me plain text order and shipping confirmations that don't try to cross-sell or upsell me something? If I bought a plane ticket, how about a deal on a hotel or car rental? Or if I purchased a cell phone, maybe a car charger offer? Why do I ever have to parse through a plain, unbranded text email? Plain and simple, this is a missed opportunity for further revenue...
full article: http://www.imediaconnection.com/content/12300.asp