11-11-2006, 09:57 AM
Quote:Marketers call them "the influentials," and in a world where word-of-mouth marketing is king, they're royalty. However, they may not be as monolithic a class as hucksters believe them to be, according to a report from JupiterResearch. The "classic" influential is an early adopter with a drive to get the newest products first.
"The new influentials have always existed -- they're the busybodies of the world -- but now they have so much more power because of these new Web tools to spread messages quickly," said Emily Riley, author of the Jupiter analysis. "The classic influential serves to drive friends and family to stores through recommendations," she explained...
full article: http://ecommercetimes.com/story/IfkMzqYP...Buzz.xhtml