11-11-2006, 11:59 AM
Quote:Marketers have found a new way to try to keep viewers from tuning out: offer them TV shows, movies and online programming created by the marketers themselves, often with help from their advertising agencies.
These new offerings, the marketers hope, will be entertaining enough to endear viewers to the brands behind them.
Burger King, for example, is making a feature-length film that may star  no surprise here  the ÂKing character of its ad campaign. Office Max recently created a show on the ABC Family channel. Anheuser-Busch plans to start a seven-channel TV network online, called BudTV...
full article: http://www.nytimes.com/2006/11/10/busine...ml?ei=5090&en=99d45c2f775a63a0&ex=1320814800&partner=rssuserland&emc=rss&pagewanted=all