11-12-2006, 09:11 AM
This article isn't exactly a ringing endorsement for Google Checkout.
full article: http://www.comparisonengines.com/2006/11...kes-sense/
Quote:Ive started to recommend Google Checkout to a number of small businesses. I have 3 criteria for making the recommendation:
1. The merchant does little to no in-house email marketing (promotional, monthly newsletter, community building [thanks, Dave], etc.)
2. The merchant makes little to no money through upsells
3. The merchant has little to no repeat business
Ok, I guess theres a 4th criteria thinking short term and only about top line revenue growth. Ok. Ok. You know my opinion on this one.
Even with the $50K? $100K? in free AdWords clicks Google Checkout is throwing around, I still cant make sense of this for an internet retailer 400 (or 2000 if there was such a list) merchant. Unless Checkout passes back the email address of the customer for 80%+ of the purchases, has amazing upsell functionality (which I know is in the works), and offers a short term contract, I just dont think it makes sense...
full article: http://www.comparisonengines.com/2006/11...kes-sense/